Week 1: The Evolution of Social Media

The life of a public relations practitioner has transformed drastically. A pr practitioner is now faced with developing and evolving platforms used in the field. But why should a pr practitioner be concerned with the changing and new forms of social media?

The answer is quite simple. It's whats trending. Social media is being used worldwide as a source of receiving information and communication amongst people and organizations. Part of pr is to communicate and create a relationship between an organization and its audience. The online world is the best way to maintain and create these relationships. 

Social web strategies are the best way for an organization to meet their business objectives. This is because they can use the social web to their advantage by promoting their business, as well as finding out what their customers are most interested in. 

What started off as social networking sites for friendship and dating, has now changed to a fast pace world of new platforms offering new ways of communication for people, businesses and even social activism.