Having never hearing of foursquare before, signing up and becoming a member is very exciting! The whole process was very user friendly and the benefits of using the App are clear. It has great potential for a PR company and great benefits for users. By checking in to a location, it provides information and available deals for the client. It also gives an opportunity for the business to win the client over by maintaining a relationship and showing how being faithful to the organization is in their best interest. What's even more strategic- if a business you have previously checked in notices your check in somewhere nearby, they can offer an incentive to change your mind and visit them instead! SERIOUSLY!? can you say competition? My overall take on foursquare: brilliant. Something I definitely look forward to using.
Moving on to another interesting tool: QR Codes. Now you are probably thinking I must be living under a rock, but truthfully, I have never understood what these funky codes meant. I recognize the codes from products and now on posters and websites, but never grasped the full understanding of what these QR codes are and what they can do for me.
In a nutshell, QR codes are codes that have embedded information within them. They are good for app downloads, directions to businesses, mobile contests, location based opportunities, personal contact information, additional product information and even as a place to interact socially.
This is how a PR code looks like:
Most importantly QR codes will change the way people will react with your brand.
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